Markov Chain Attribution for Marketing Channels
Discover how Markov Chain models go beyond last-click attribution to measure true marketing impact.
#sql (6 articles)
Discover 6 articles about sql. Learn from posts and documentation.
Building Marketing KPIs from Raw Event Data Using SQL
Learn how to engineer core marketing KPIs using SQL from raw event data in BigQuery.
Chapter 3.2: Sales & Profitability — Beyond Revenue
Learn how to calculate total sales and gross profit from eCommerce data using SQL.
Chapter 3.1: Data Cleaning & Prep for Reliable Insights
How I cleaned and prepared the TheLook dataset—handling missing values, duplicates, and ensuring data integrity for accurate KPIs.
Chapter 2: Exploring the theLook eCommerce Database
A data analyst's hands-on exploration of the theLook eCommerce dataset in BigQuery, revealing how to understand an unfamiliar data...
Chapter 1: Unlocking eCommerce Success
Join me as I launch a comprehensive data analysis of TheLook, a realistic eCommerce platform.